Marie Margot Couture

Designer
@mariemargotcouture

Interview by Charlie Price
Edited by Tiaja Pierre

You are known for timeless, classic wedding gowns and also known for being a visible part of Denver’s underground fashion scene. How do these shows and shoots work into your process? 

I look forward to Denver runways each season because these deadlines help me be more artistically productive, so a date-certain is always a motivator. I love the opportunity shows provide to be with Denver’s best creatives, whether fashion, hair or makeup. They push me to be a better designer and a better person. Shoots are imperative to introducing new designs, as they help me look at them critically for any design flaws.

What is the one element a wonderful evening or wedding gown must possess?

The most important element is communicating the wearer’s sense of style and personality.  When a woman feels beautiful and confident, nothing can stop her!

How long does it take to craft one of your pieces?

Each gown is made with love and as with anything, it depends on how much love is required. Some gowns are very simple and fall into place easily and some are like energetic teens that require thought and discipline.  All kidding aside, each gown is different depending upon the fabrics, laces, and trims required in the design. As a rule of thumb, a custom gown requires four to nine months, but a gown for the show might take only one to two months.  Much of the time required for custom gowns is the challenge of coordinating schedules with the client. Everyone is busy with a full life including work, family and travel schedules. With that in mind, I try to be as flexible and accommodating as possible.  My in-house deadline is to deliver the gown a month before the event, barring unforeseen circumstances.

Who is your ideal client?

A custom gown is not for everyone, but my woman knows whom she is and how she wants to present herself to the world.  She is confident and secure in whom she is.

What imagery does the word “fashion” conjure in your mind?

I could not say it any better… According to Edna Woolman Chase, one of the first Editors of Vogue Magazine,  “Fashion can be bought, style one must possess”. The most public example of this to me is the way Ralph Lauren has elevated rough and ready western wear into beautiful, stylish garments everyone can wear.

What does being a citizen of the West mean to you?

The West conjures images of strength, independence and risk taking. We can choose to live anywhere, yet we choose to live here and enjoy the benefits of spacious living and a more laid-back lifestyle. We can express our sense of style whether western, urban, hipster, contemporary, sophisticated or bohemian…even athleisure!